Can Web 2.0 go to work?
Over the past two years, McKinsey has studied more than 50 early adopters of Web 2.0 who are using technologies such as blogs, wikis, information tagging, prediction markets, and social networks. In...
View ArticleSocially Speaking, How is Your Word of Mouth?
I recently spoke at the Brentwood Chamber Tech Strategies group about Social Networking. It’s interesting to talk to business owners and leaders about this phenom and their reluctance to embrace it....
View ArticleWho Broadcasts Your Business?
There is a dialogue going on, and if you are not part of it then you have no say in it. Staying out of the Social Network space is like prohibiting the use of the telephone. The real question is not...
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